Topic: BUSINESS ENGLISH: Sales and Marketing Terms 1

1. Nothing is more important than growing your customer or ____________ base.
  client
  clientele
  clients

2. What is another way of saying "to make more money"?
  to get revenue
  to increase revenue
  to obtain cash

3. What does it mean to "close" a sale?
  to finalize a sale
  to fail
  to give up on a sale

4. What do you call people who you can potentially sell to?
  loads
  leaders
  leads

5. What's the term that describes the initial search for new sales leads?
  sales searching
  sales fishing
  sales prospecting

6. Victor, we need you to conduct a market ____________ for this new product.
  analysis
  overview
  test

7. We can provide this service at a ____________ (= a small part) of the cost of what you're paying.
  small part
  fraction
  fracture

8. Who is your ____________ audience? = Which group of people is your advertising message designed for?
  targeted
  target
  targeting

9. A "____________" is a (personal) sales lead that someone gives you.
  reference
  referee
  referral

10. What's a "cold call"?
  calling from an air conditioned room
  calling someone (to make a sale) without knowing anything about them
  calling someone and being rude to them

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