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Topic:
BUSINESS ENGLISH: Sales and Marketing Terms 1
1. Nothing is more important than growing your customer or ____________ base.
client
clientele
clients
2. What is another way of saying "to make more money"?
to get revenue
to increase revenue
to obtain cash
3. What does it mean to "close" a sale?
to finalize a sale
to fail
to give up on a sale
4. What do you call people who you can potentially sell to?
loads
leaders
leads
5. What's the term that describes the initial search for new sales leads?
sales searching
sales fishing
sales prospecting
6. Victor, we need you to conduct a market ____________ for this new product.
analysis
overview
test
7. We can provide this service at a ____________ (= a small part) of the cost of what you're paying.
small part
fraction
fracture
8. Who is your ____________ audience? = Which group of people is your advertising message designed for?
targeted
target
targeting
9. A "____________" is a (personal) sales lead that someone gives you.
reference
referee
referral
10. What's a "cold call"?
calling from an air conditioned room
calling someone (to make a sale) without knowing anything about them
calling someone and being rude to them
CHECK ANSWERS
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