BUSINESS ENGLISH: SALES & MARKETING TERMS 1

1. Nothing is more important than growing your customer or ____________ base.

2. What is another way of saying "to make more money"?

3. What does it mean to "close" a sale?

4. What do you call people who you can potentially sell to?

5. What's the term that describes the initial search for new sales leads?

6. Victor, we need you to conduct a market ____________ for this new product.

7. We can provide this service at a ____________ (= a small part) of the cost of what you're paying.

8. Who is your ____________ audience? = Which group of people is your advertising message designed for?

9. A "____________" is a (personal) sales lead that someone gives you.

10. What's a "cold call"?